Although Materia’s product range spans wellness items such as water bottles, yoga mats, and well-being journals, we concentrated on matcha and its accessories for paid advertising. This product category offered the best potential for profitability and scalability. Once acquired, customers could be re-engaged through remarketing efforts and introduced to the broader product range.

We also crafted a strategic promotions calendar, using key holidays and seasonal events to generate urgency and increase acquisition rates. Campaigns for occasions like “Valentine’s Day,” “Mother’s Day,” and “Women’s Day” proved highly effective at driving new customer interest and boosting revenue.